I'm not sure if they openly bill themselves as such but they certainly come across as the most Starbucks it can get in Tehran (although a lot of places copy the aesthetics, so it's hard to say for sure).
Asking a name for my order was a sure proof sign that that's what they are going for (very Starbucks...not at all Tehran, to the point that I wasn't sure if I should say my first or last...mixing up my cultural norms there for a sec). They also don't offer table service, just like Starbucks and their choice of pastries are similarly routine and standard (aka boring), especially considering the wild variety of pastries one can often find in a typical Tehran cafe (just visit Sahar bakery half a block up on Sheikh Bahai and you'll know what I mean).
So whether or not you find this place appealing largely depends on your opinion of Starbucks. The coffee taste was subpar imo, just like Starbucks (don't come at me, I don't enjoy the burned charcoal taste). I've had far superior cortados in Tehran and for far less (I paid ۹۸T), and the chocolate sprinkled topping that no one asked for couldn't make up for the inferior taste of the coffee.
Overall, because I was there for laptop work and studying, it worked out fine for me (they have outlets). They played a set of popular classical music which made for good study vibes and the high work stations along the walls didn't disappoint. But when the classical music gave way to David Gilmour's reverbs filling up the entire breathing room, I knew it was time to wrap.
